Computer Recycling for Education announced today a new licensing product campaign to promote their theme character, Ewaste Eddie, for the 25th anniversary Licensing 2005 International show, June 21-23, at the Jacob K. Javits Convention Center in New York, N.Y. The campaign features Ewaste Eddie’s proclamation: “Remember to Ecycle-it.”
Rancho Murieta, Calif. (PRWEB via PR Web
Direct) June 10, 2005 -- Computer Recycling for Education announced today a
new licensing product campaign to promote their theme-character, Ewaste Eddie,
for the 25th anniversary Licensing 2005 International show, June 21-23, at the
Jacob K. Javits Convention Center in New York, N.Y. The campaign features Ewaste
Eddie’s proclamation: “Remember to Ecycle-it.”
Manufacturers, designers, agents, representatives and licensees are encouraged to look for Ewaste Eddie at booth #4636.
Ewaste Eddie can be licensed for plush dolls, toys, board games, cartoons, apparel, posters, public service announcements, consumer education campaigns, environmental education, educational software, curriculum, theme parks, books, posters, and more.
“Our goal is for Ewaste Eddie, with his ‘Remember to Ecycle-it’ proclamation, to become universally recognized as the worldwide icon for electronics waste (e-waste) prevention. The U.S. Forest Service has a famous fire prevention bear, and we plan to make Ewaste Eddie the ambassador for educating the public on electronics waste prevention and electronics reuse,” said President Al Chaney.
Ewaste Eddie could be applied to a variety of products. Imagine an Ewaste Eddie plush doll, bobble-head, flyer, cell phone, television, DVD player, or other electronic. A national fast food chain could give an Ewaste Eddie bendable toy or antenna ball with their meals. On the back of Ewaste Eddie and, would be Web sites and phone numbers so that consumers, business and government agencies could contact for the safe and proper disposal of e-waste.
People ages eight to 80 could be educated about e-waste and enjoy the Ewaste Eddie toy. Buyers of the electronics could get information at the time of purchase, about where to properly and safely dispose of their electronics when they become unwanted or obsolete. This will help to protect the environment.
With Ewaste Eddie’s universal appeal, mass merchandise retailers, computer retailers, office supply retailers, electronics retailers, computer manufacturers, food processors, home improvement retailers, and electronics manufacturers are encouraged to seek licensing. Licensing of Ewaste Eddie can also be applied to businesses, municipalities, colleges, school districts, recyclers, waste haulers, government agencies and environmental organizations. These organizations may want to consider the purchasing or licensing of Ewaste Eddie for promotional items such as t-shirts, mugs, pencils, sweatshirts, calendars, posters, coloring books, and bill-inserts for their own education campaigns. A variety of products can be designed to educate, entertain and protect the environment through consumer awareness.
Ewaste Eddie’s copyrighted character, trademark and concept is receiving interest from a range of professionals from electronic and environmental industry associations.
Computer Recycling for Education, located in Rancho Murieta, Calif., owns and has created all of the intellectual property, exclusive rights, licensing, trademarks, copyrights, artwork, designs, patents, illustrations, derivative rights and publishing rights. Information about Computer Recycling for Education can be found at its Web site:
For information about United States and International licensing of Ewaste Eddie, please contact:
Al Chaney, MBA
Computer Recycling For Education
15150 Dela Pena Circle
Rancho Murieta, Ca 95683
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Source : http://www.prweb.com/releases/2005/6/prweb249767.htm