“Pulse On America” to Feature American Iron & Steel Institute

Despite intense material competition, steel content in an automobile remains at 55 percent. The development and use of high-strength and advanced high-strength steels are keeping steel competitive with its aluminum, plastic, composite and cast iron counterparts.

Deerfield Beach, FL (PRWEB) March 4, 2005 -- Platinum Television Group is pleased to announce the selection of American Iron & Steel Institute for its innovative, educational television series, Pulse On America. The company will be featured in a segment on “The Future of Automotive Design” in the Technology Today for Tomorrow Series.

The American Iron and Steel Institute (AISI) serves as the voice of the North American steel industry in the public policy arena and advances the case for steel in the marketplace as the preferred material of choice. The Automotive Applications Committee (AAC) is a subcommittee of the Market Development Committee of American Iron and Steel Institute (AISI) that focuses on advancing the use of steel in the highly competitive automotive market. With offices and staff located in Detroit, cooperation between the automobile and steel industries has been significant to its success. This industry cooperation resulted in the formation of the Auto/Steel Partnership, a consortium of Daimler Chrysler AG, Ford Motor Co., General Motors Corp. and the member companies of the AAC.

Despite intense material competition, steel content in an automobile remains at 55 percent. The development and use of high-strength and advanced high-strength steels are keeping steel competitive with its aluminum, plastic, composite and cast iron counterparts. Because these next-generation steels are lighter but just as strong and affordable as their predecessors, they are being introduced into current market designs for body structures, closures, suspensions, crankshafts, steering knuckles, and other key components.

“The steel industry has been connected with the evolution of the automobile since the early 1900s,” said Ron Krupitzer, senior director, Automotive Applications, AISI. “Today our industry is reinventing itself much as the automotive industry is – by consolidating and continuing to focus on new technology. We want everyone connected with the development of new vehicles to see that new steel product and process technologies are key to developing safe, affordable, fuel efficient and environmentally responsible vehicles of the future.”

Introducing innovative steel technologies into vehicles was carried out through many different programs with technical initiatives and communications strategies, such as the ULSAB -AVC (ULSAB- Advanced Vehicle Concepts) program which was a proactive, steel-intensive initiative to respond to the automotive customers’ need for fuel-efficient vehicle design. The priority of the IMPACT program (Improved Materials and Powertrain Architectures for 21st Century Trucks) which is the U.S. Department of Defense investment-in-partnership with AISI and Ford Motor Company- on light- and medium-duty trucks, is to reduce weight, enhance performance, improve mobility and increase fuel economy of tactical trucks.

A recent report cited the top ten engines of 2004, from such major companies as BMW, Toyota, Honda, and General Motors, and all feature the prominent use of steel components. Steel offers strength, durability, mass efficiency and cost-effectiveness in their high-performance engines. For more information see www.steel.org.

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Source :  http://www.prweb.com/releases/2005/3/prweb214411.htm