Falken Industries Ltd – Clean Plus® Product Group Launches Handyman®, a New Exciting Consumer Product Line for the Do-It-Yourself Market

Falken Industries Ltd - Clean Plus® Product Group today announced the launch of its new Clean Plus® product line; Handyman®. Handyman® is targeted to the Do-It-Yourself enthusiast market.

Paris, France (PRWEB) March 16, 2005 -- This product group initially features Handyman® Heavy Duty Hand Cleansing Wipes and Handyman® Heavy Duty Pumice Hand Soap. Both products are of the highest quality and offer high performance convenience to the consumer. The Handyman® product line is represented by the mascot handyman that is featured on all packaging and promotional material. The Handyman® packaging is truly exceptional and will play an important role in the product group’s expected success.

Handyman® is targeted to be sold in Do-It-Yourself stores (DIY), marinas, garden centers, hyper markets etc.

Executive Vice President Helle Madsř stated “we are currently in a strong position with our Clean Plus® Auto care line for the consumer market but feel that this line will strengthen the company’s position as a consumer goods company even further. We believe that we can sell the Handyman® products into our existing markets as well as opening completely new ones.”

The primary objective with the Handyman® product line is to meet the needs of any given domestic “handyman” who needs a product that gets the job done and values convenience and quality.

The two products currently offered are only the beginning of the Handyman® product range. Several other exciting products are in the pipeline.

About Falken Industries LTD:
Falken Industries Ltd. Is a leading manufacturer of innovative wet wipe products. Its core product group is the leading Clean Plus® brand of high performance products - www.cleanplus.com through which it ensures the development and commercialization of specialty cleaning and maintenance products for consumer and industrial applications.

Through subsidiaries in St Pierre les ElBeuf, Falken also pursues the development of its non-competing private label business which contributes materially to economies of scale in raw materials costs.

Clean Plus® Auto Care® is a recognized success by both clients and competitors due to its unique market positioning, high quality, and price advantage.

Distribution is ensured through Falken’s unique “Super Distribution” concept. Super Distribution Agreements provide large and successful distributors with a contractual exclusivity for a given geographic area and market segment.

Currently, the Clean Plus® and related product lines are sold throughout Europe in approximately 5,000 retail locations. The products are currently sold in France, Norway, Denmark, Finland, Sweden, The Netherlands, Austria, Germany, Switzerland, Luxembourg, Belgium, Cyprus, Italy, Spain, Portugal, Greece, Hungary, South Africa and Turkey. The Company’s clients include: the largest distribution networks in the automotive sector, major gasoline station chains, one of the most exclusive retail auto aftermarket chains in Europe with 260 stores in six European nations; and a distribution network in the cleaning and health sectors in France. The Company regularly sells products to government agencies and a large number of national and multinational firms.

All products are sold in 11 languages and are manufactured to service the whole of the European market. Consumer products are manufactured in different editions, i.e., NE Northern European; CE Central Europe; SE Southern Europe; and the Americas.

The Clean Plus® line of products is divided into 2 segments, the consumer line and the professional line.

Disclosure:
This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe", "estimate", "project", "expect" or similar expressions. These statements are made, to the extent relevant, pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, acceptance of the Company's current and future products and services in the marketplace, the ability of the Company to develop effective new products and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

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Source :  http://www.prweb.com/releases/2005/3/prweb218103.htm