Intertek Launches Hard Hitting Industry Awareness Campaign

“Antiquated Notions” Education Campaign Underscores ETL Mark as Alternative to UL Mark

Chicago, IL (PRWeb) November 19, 2004 – The ETL SEMKO division of Intertek recently launched a hard hitting industry awareness campaign to illuminate the many facts surrounding the ETL Mark as an alterative to the UL mark. With a series of ads and a new website,, the campaign counters outdated perceptions and informs manufacturers that the ETL Mark is a preferred alternative in North American certification marks.

“Believing that you must use the UL mark to sell your products in North America is as antiquated a notion as ‘the world is flat’,” said Gregg Tiemann, President of Intertek ETL SEMKO, Americas. “There are a number of certification mark alternatives. In the case of the ETL Listed mark, it’s preferred by manufacturers seeking fast testing turnaround throughout 30 labs worldwide.”

Using antiquated notions, such as “the world is flat”, the campaign’s ads draw parallels from outdated beliefs to the thought that you must solely use the UL mark. The campaign is supported by; a new site that illustrates ETL mark preference through facts, figures and testimonials. also provides manufacturers with tools and downloads to leverage their use of the ETL Mark as a product feature and competitive advantage.

“This campaign isn’t just about branding or positioning the ETL Mark. It’s an industry awareness initiative that can benefit manufacturers and the testing industry,” said Nancy Medas, Director of Marketing, Intertek ETL SEMKO, Americas. “When all manufacturers know they have a choice, the doors are open for a competitive market. With industry leading testing turnaround and customer responsiveness, we’re a beacon for manufacturers looking for a better testing partner.”
About Intertek Group plc.
Intertek Group plc. (ITRK), a global leader in testing, inspection and certification services, operates in over 273 laboratories and 521 offices in 100 countries throughout the world. The ETL SEMKO division of Intertek provides access to global markets through its local services including product safety testing and certification, EMC testing and performance/benchmark testing for customers in such industries as appliances, HVAC, cables and wiring accessories, industrial machinery, medical devices, telecommunications, lighting, automotive, semiconductor, building products and electronics. For more information about Intertek’s services, visit or e-mail icenter "@"

For more information on the ETL Mark as an alternative to the UL Mark, visit or call 1-800-WORLDLAB.

Note to Editors:
For electronic copies of the Intertek industry awareness ads noted in this release, e-mail nancy.b.medas "@" or call 978-635-8559.

Intertek ETL SEMKO
70 Codman Hill Rd.
Boxborough, MA. 01719
Nancy Medas
Director of Marketing
nancy.b.medas "@"

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